FLÜFS  designed by Zoé and Mathilde is a parisian brand launched in 2020  , The FLÜFS is a reversible coat and the name  comes from the word ‘fluffy’ synonymous of softness and comfort.

FLÜFS is  strongly inspired by the first Inuit coats, the “bourkas” – traditional Russian czar capes, the fantasy of Japanese kawaii plush toys, all mixed with the ultra utilitarian of modern sportswear.

Entirely designed from repurposed fabrics  the collection respects our environment with the ambition of promoting the reuse of materials.