THE WHITE BRIEFS

It all began with a profound love for utility garments, enriching our day-to-day, fitting seamlessly into our modern wardrobes.

The White Briefs set off on a journey to develop undergarments with a functional aesthetic. Consequently, a brand manifest was drafted in the quiet isolated studio tucked away on the Southern Swedish countryside, surrounded by the raw sweeping elements. Humanity and environmental & corporate responsibility were set as key to this conceptual approach. One that stands for timeless quality, minimalistic designs, incorporating the highest qualities of organic GOTS certified fabrics. Over the years, the creative director, Mr. Peter Simonsson, has never let these initial values diminish.
In these modern times, customers seek for garments that appeal to a contemporary ‘‘less is more’’ aesthetic. Such wardrobe pieces are everlasting, locally sourced and in line with the global zeitgeist. In its early beginnings, The White Briefs presented its directional collections in Berlin, Paris and Florence. It quickly acquired a following amongst key concept stores, who shared the brands’ love for durable and minimalist design without compromising on comfortable functionality.

For the full lookbook please contact us here

MENSWEAR

COLLECTION AW 2017

WOMENSWEAR

COLLECTION AW 2017

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